Source: Robbie McClaran for TIME

Thanks to Rachel at The-F-Word.org for her article on Dr. Sanjay Gupta’s (CNN) report in Time magazine and on his CNN blog. Gupta reports enthusiastically on the success of the Body Project, an eating disorders prevention program that not only educates women as to the source of “the thin ideal” (marketing messages) but also incorporates “civil disobedience” in its curriculum.

Since 2001, more than 1,000 high school and college students have participated in the Body Project, which works by getting girls to understand how they have been buying into the notion that you have to be thin to be happy or successful. After critiquing the so-called thin ideal by writing essays and role-playing with their peers, participants are directed to come up with and execute small, nonviolent acts. They include slipping notes saying “Love your body the way it is” into dieting books at stores like Borders [and on mirrors in public restrooms] and writing letters to Mattel, makers of the impossibly proportioned Barbie doll.

Gupta remarks that the Body Project is “seeing remarkable progress so far in an area that has seen few if any truly effective programs at all.”  What makes this project more effective than most? Studies have shown that media education is not enough ( See the previous post: Media images make us feel bad–and it’s getting worse). Women and girls are more educated than ever about the plastic nature of media images; however, our body dissatisfaction continues to increase. Could it be that the effectiveness of the Body Project is the combination of education and activism?

Knowing that we are daily manipulated by media images can create a feeling of helpless and powerlessness The activism of the Body Project gives the participants a sense of personal power in the battle against external messages.

What I love about this approach is the simplicity–a Post-It note on a mirror is about as easy as it gets. So, I challenge everyone: be a body activist. If you must, begin with your own mirror, and move from there.

I’ve got my Post-Its–mirrors of the world, watch out!