There are many beautiful, sexy plus-size women; however, if we never see ourselves reflected in the mirror of media as sexy, we begin to feel invisible. This is the ongoing dilema for the curvy girl: to be at once a visual spectacle, told she’s “too large” thus “too visible,” yet to simultaneously feel invisible in the domain of beauty and sexuality.
The F-Word.org has a fabulous, in-depth interview with grad student/photographer Kristin “Lou” Herout who replicated high-fashion magazine ads with “real” women as part of a study of the way the image of the ideal woman has changed in modern times–”he women progressively changed from large boned, round-faced, beautiful women to bone-protruding, thin women.
I’ve included an excerpt here regarding the treatment of plus-size women in media and advertising that for many years caused me much distress–the portrayal of larger women as anything BUT sexy:
It is extremely rare for any plus-size woman to be seen as a sexual being unless it is being portrayed as a joke. As stated in my paper, there is a “Wingman Training Manual” that is published by Maxim magazine that tells men how to keep their buddies from hooking up with a big woman when he gets drunk.
In my scholarly paper, I discuss the phenomenon of the plus-size bride; the bridal industry must represent plus-size women in some ads because the plus-size woman accounts for a large chunk of the market, but in an ad, the plus-size woman is treated very differently than her thinner counterpart. She is given a simpler dress, simpler background and loses the sexy mysteriousness that is common in haute-couture models. The plus-size girl wears a huge toothy smile, therefore there are different expectations for a woman of larger stature compared to a thinner model.
I think that campaigns such as the “Dove True Beauty Campaign” are commonly more hurtful than helpful. If this campaign, women are shown as being proud of who they are, great! But these women are average-size women; plus-size women are left out in the cold in this campaign. Also, these women still aren’t given the same attention as thin women: they aren’t shown as really sexy, they’re shown as being confident, despite their curves. They should be presented as being beautiful, sexy and proud, just as thin models are. Otherwise we are still making an exception for average-size women, instead of making them the norm.
6 Responses for "Curvy women photographed like thin models"
Very good points Angela! I have never even thought of the Dove Campaign like that and you are so right. Although they are larger than the average model, they are still average sized women. I feel the same about plus-sized runway models, I personally consider many of them thin! We still have a long way to go when it comes to women’s relationships with the media but I’m confident that in time we will get there!
Kate Dillon is a gorgeous model who is the face of Marina Rinaldi. She’s been around in plus-size modeling for years now, but she is not even close to plus-size. In fact, she may have gotten thinner in the last few years.
So, even in plus-size fashion we don’t get real plus-size images. If not there, then where?
I have a picture of Kate at this link:
http://curvylife.com/2008/04/01/the-brits-really-get-it-or-the-uk-is-leading-the-curvy-revolution/
Not only are the Dove ladies average-size women, they’re also appearing in an ad for cellulite cream, which is typically associated with being fat (even though most women have it). As one Dove ad reads, “Firming the thighs of a size-2 supermodel is no challenge.” So, firming the thighs of “chubby” women is? Why doesn’t Dove put its money where its mouth is and show the same average-size women in its ads for products everyone uses, like soap and shampoo?
Rachel, you make two really important points:
1) Though cellulite is associated with being “overweight,” cellulite can occur in any woman. In fact, fat women tend to have fewer problems with cellulite than thinner women. I’m sure that there are many size-2 supermodels with cellulite.
2) Why can’t we see all sizes of women represented in ads for products used by all women? Women of every shape and size use lotion and soap. Yet, we rarely see even average-size women, much less fat women, selling anything other than cellulite cream and diet programs.
Dear Curvy Angela
How are you,
We love your approach and I would like to point your attention to the Mozaïk~Curves project.
The subject of roundness and of slenderness could not be more actual. Nowadays, several women have difficulty appreciating their own body image. However, The Human Mozaïk chose to sing the praises of curves and of round bodies by inviting women from across Canada aged from 18 to 50 years old to lend their forms to semi-nude photography and to unique artistic creations inspired by their curves. Each model’s curves and roundures were interpreted by different artists according to their respective styles, techniques and medium.
The Mozaïk~Curves project is also a collection of testimonies, poems and affirmations. The texts are written by the models, courageous women who become natural, artistic, proud, beautiful and intelligent. This is an original, colourful and inspiring project shedding a positive look on women’s curves and roundness!
http://www.artmozaik.com/Curves.html
Please tell us what you think,
Great work on your Web site!
Regards
Human Mozaïk
http://www.artmozaik.com/
mozaik@artmozaik.com
I am very, very curvy. I am a size 18. But an average 18. I am not like those fat women who are a size 24.
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